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March 08 2017


Raleigh SEO & Internet Marketing by DunnTek

If you're running a business in a first-world country and you don't have an effective online presence, then you may be missing out on a tremendous amount of traffic from people searching online for the exact product or service that you offer.  Many people, though, make the mistake of simply seeing having a website as akin to a business card.  This is a huge error in thinking.  While a traditional business card is simply a piece of paper stock, perhaps with clever and well-considered design principles that convey a compelling message, there isn't much you can do with it.  A website combined with a social presence, though, is a way of attracting potential customers, creating a relationship with them and earning trust, establishing yourself as an authority in your field, and using data to understand them as a customer.

The decision to choose a particular web designer, SEO company, or other online marketing expert is no small task because there are so many different ways to market a business online.  And while I wouldn't say that any of them are necessarily wrong as any type of blanket statement, I would say that, depending on the type of business you run and your particular growth objectives, you need someone to help you sort through options such as SEO, AdWords, social media marketing such as Facebook, etc.  Used correctly, they can all be effective, but the question is which one is going to get you the best ROI for your business while meeting your growth needs.  Each has its advantages and disadvantages.  A good vendor will be able to combine them together to provided both short term and long term results.

Google AdWords has the advantage of producing very quick results since, if you bid competitively, your ad will be displayed prominently usually within 48 hours.  However, every user interaction with your ad costs money, whether they end up buying from you or not, so these costs can potentially add up if your website and sales machine has not been optimized in order to make sure that those incoming leads are converted into customers.

SEO helps to improve your natural search engine rank so that you show up higher in the search results, thus getting free traffic once you get there.  SEO is not always quick, though, and will usually take at least a few months if not longer.

Finally, in considering website design, keep in mind that what makes a pretty website is not always what helps convert visitors into customers.  You can have a very nice looking website that completely fails to convert visitors into customers due to poor word choice, composition, colors, pictures, and failure to include various elements.  There are even ideal places to put certain things.  If your goal is to create a website that helps draw customers, pick someone who specializes in this type of website design or just visit us at https://dunntek.com/

Or you can learn more about our individual services:

Internet marketinghttps://dunntek.com/marketing/
Web Designhttps://dunntek.com/webdesign/

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